Treeblog

While on our field-trip to infoComm13, we visited several exhibits featuring the transparent display screens, but one exhibit in particular caught our fancy with their marketing technology more than any other. AOPEN, a major electronics manufacturer with a specialty in digital signage, was showcasing their use of touchscreens in retail spaces. Similar to the idea of a transparent screen over a display of a product, the touchscreen is used as part of the display making it possible for the consumer to actually interact with the display. Imagine the selling possibilities with a display that reinforces the consumer’s visual experience in multiple ways. Not only will a shopper see the physical item on display, but they can then select the product in the touch-screen menu and be presented with the product information and/or more photos of the product on secondary screens.

The use of touchscreens in retail spaces augment the customer’s experience and buying opportunities. The whole experience is also integrated with Google Analytics, which will provide the business with measurable data based on customer choices. So, not only does this technology create a very sophisticated experience for consumers, it becomes a valuable marketing and analysis tool.

An example of a display with touch screen menu and secondary panels.

For more information about AOPEN and their retail experience, please visit: http://www.aopen.com/us/about-us

Friday, June 14, the Treefrog team journeyed out of the office on a field-trip to the Orange County Convention Center for the 2013 information and technology show: InfoComm13. Walking in we were greeted with the brilliant flashings of the many LED screens and searchlights. We were like children in a candy store not sure where to begin, but as we moved through the many exhibits a new and very cool technology seemed to present itself as the theme of the show: transparent display screens! With these screens, information, or specifications, about a product can be viewed directly over a display of the actual product!

Example of a jewelry display with a transparent screen.

Even cooler was a transparent touchscreen vending machine where you could get product information before selecting your final purchase.

A transparent touchscreen vending machine.

On May 4, 2013, our beloved Treefrog Cinegraphix managing partner, Christian Knightly, celebrated his 30th birthday in a truly fontastic way! He and his party guests donned costumes befitting the personalities of a font of their choice and enjoying the hostess stylings of former Treefrog family member Christine M. Dupont. Truly a fontastic sight, Knightly came dressed as Papyrus (his very least favorite font) in an Egyptian Pharaoh costume, and ended up sweeping the costume contest votes, while other fonts ranged anywhere from Arial Black to Tinker Toy. Overall, the party was thematically perfect for a big old design nerd.

For more fun photos and information about the fontastic extravaganza please visit the hostess’ blog at: http://cmcerniglia.blogspot.com/

Well our billboard design is up and around town and the email has gone out to announce that ADDY Entries are due next Friday!